Time of project
Rol in the project
Company Dev
Metodology
To improve the lives of users like Fausto, the interface was redesigned with a clearer visual structure, tailored to his level of familiarity with technology.
A unified design system and a responsive approach were implemented, optimizing the experience on mobile devices and allowing him to complete transactions without the need to travel (just like in Fausto’s case).
Additionally, transactional flows were simplified, reducing the steps for payments, transfers, and inquiries.
We introduced more intuitive forms with auto-complete and real-time validations, making operations easier and providing autonomy and convenience. This significantly improved Fausto’s experience, making his life much easier.
Design a transactional user flow for an employee fund portal, allowing members to seamlessly perform key operations such as managing their FAI accounts, applying for a credit card, updating personal information, and tracking the card’s delivery status—ensuring a smooth and frictionless experience.
The payment process was complicated and sometimes nonexistent for users like Fausto. Many users felt overwhelmed, leading to transaction abandonment and unnecessary trips to physical branches.
Simplify and optimize the flow without sacrificing functionality, ensuring that all users, regardless of their digital experience, can successfully complete transactions without issues. This way, Fausto no longer had to visit the offices, as he clearly understood how to make transactions from home.
The solution to this usability problem had a positive impact on the user experience, reducing operational costs—such as the need for some physical branches—while improving Cavi Petrol’s efficiency and reputation. This directly enhanced the company’s profitability and competitiveness.
Design and prototyping tool
Map of site
Card sorting, 5 Why,
Team management tool
