Merit Laulom

Ecommerce Design - Shopify

  • Designed and developed a custom Shopify e-commerce store, fully aligned with the client’s vision and personal style, bringing her dream of having her own website to life.
  • Created an intuitive and emotionally engaging shopping experience, optimizing navigation, product presentation, and checkout flow to highlight the brand’s unique value.
  • After launch, the brand achieved an 80% increase in online sales, strengthening its digital presence and deepening customer engagement

2 Months

Time of project

UX/UI Desginer

Rol in the project

OpperWeb

Company Dev

Design thinking

Metodology

Change, solution and impact

To help Merit bring her dream business online, a custom Shopify store was designed from scratch with a strong focus on brand identity and emotional connection.

 Through collaborative sessions, we uncovered her desire for a space that truly reflected her personality — something different, authentic, and aligned with her creative vision.

The store’s design system, product layout, and visual storytelling were crafted to express her essence, offering customers a seamless and inspiring shopping experience.

 This transformation not only brought her vision to life but also drove an 80% increase in sales, positioning her brand as a unique and memorable presence in the digital market.

Change to solve

Design a tailored e-commerce experience to help Merit bring her dream brand to life online. The goal was to create a unique Shopify store that captured her essence and offered customers an authentic, seamless shopping journey.

Understanding the problem

Merit had always wanted her own online store but struggled to find someone who truly understood her vision. She didn’t just want a functional site — she wanted a digital space that reflected her personality, creativity, and the soul of her brand. Without this connection, her business couldn’t express its identity or build trust with potential buyers.

Problem solution

A fully custom Shopify store was designed and developed from scratch, combining visual storytelling with usability. Through collaborative workshops, we defined her aesthetic language and translated it into colors, typography, and layouts that felt unmistakably “her.” Every page was optimized for smooth navigation, intuitive shopping, and emotional connection.

Impact of client

After launch, Merit finally saw her brand represented exactly as she had imagined — authentic, elegant, and alive. The store not only embodied her vision but also led to an 80% increase in online sales, boosting her confidence and positioning her brand as a standout in the digital market

Tools

Figma

Tool of design and prototype

Chat GPT

For to structure interviews

FigJam

FigJam

Google forms

To conduct surveys