Time of project
Rol in the project
Company Dev
Metodology
To help a Mexican jewelry brand elevate its online presence, a complete website redesign was carried out with a strong focus on elegance, clarity, and brand identity.
Through collaborative sessions, we identified the brand’s desire for a digital space that felt refined and timeless — one that highlighted the craftsmanship of each piece while making the difference between gold and silver effortlessly clear.
The new visual system, product layout, and overall aesthetic were designed to embody sophistication and simplicity, offering users a smooth, luxurious browsing experience. This transformation not only strengthened the brand’s image but also enhanced customer engagement and sales, positioning it as a modern reference in the world of Mexican jewelry
Redesign the online presence of a Mexican jewelry brand seeking to elevate its visual identity and shopping experience. The goal was to create a clean, elegant, and intuitive website that reflected the sophistication of their pieces while making it easier for users to explore and distinguish between gold and silver collections.
The brand’s previous website lacked visual hierarchy and clarity, making it difficult for users to identify product categories and appreciate the craftsmanship behind each piece. The team wanted a refined look that represented their heritage and quality — a digital space where luxury felt accessible, and each material had its own distinct presence.
A complete redesign was carried out, focusing on minimalism, balance, and visual storytelling. The new structure emphasized product categorization, allowing customers to clearly differentiate gold and silver collections through subtle color cues, refined typography, and consistent imagery. The result was a fluid, immersive browsing experience aligned with the brand’s timeless aesthetic.
The redesigned site strengthened the brand’s digital identity, improving user navigation and increasing the time visitors spent exploring collections. The new experience not only enhanced the perception of luxury but also drove higher engagement and sales, reaffirming the brand’s position as a benchmark of contemporary Mexican jewelry.
Tool of design and prototype
to structure interviews
To conduct surveys
